Sponsorship announcements throughout race season. Feel free to email jess@racingmentor.com. NHRA/National Dragster. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Before you even consider approaching a sponsor, put together a sponsorship . Racing cars is a very expensive pastime. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Is your account popular How many Thousands of followers do you have? First, provide a history of you and your racing team. In return, the racer gives the organization publicity and extras, such as personal appearances. Sponsorship Proposal. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. From NASCAR, to Club Racing, to go-karting. Thank the letter reader for his or her time and include all of your contact information. Always be thinking of ways to reach new people. If you want to run in one of the very few racing series that do get sponsors and prize money? There are so many businesses with sponsorship programmes. Generic sponsorship proposals have little chance of convincing would-be benefactors. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Step 2: Write a two to three paragraph of your opportunity. So fo ahead, drop them in the comments section below. 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JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " There are sponsorship opportunities wherever you turn but you need to think outside the box. You never know, something. Sponsorship Proposal For . Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. This all comes down to value. How to Find a Sponsor as a Beginner Triathlete. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Tallulah Philange has worked as a journalist since 2003. Available on your favorite podcast player. Essentially, Contingency Sponsors have already agreed to support a racing series. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Nationally Televised. Instead, provide a general overview, such as "Parts alone last year cost $X.". Organize the proposal in sections. You might be messaging lifestyle brands on Instagram. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Make sure you only provide brief details of everything in the cover letter. The heart of your proposal lies in what you have for them. Treat the race car sponsorship proposal as a business transaction. Limit the history to no more than two typed pages. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. endobj Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. Type an introductory letter, addressing it to the person in charge of the organization. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Strongly Agree 9.61%. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. This will be key in making sure theyre happy throughout the year. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. This high quality transparent png images is totally free on PNGkit. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Write what the sponsor will get in return, working from the list you have prepared. Make sure you get the details for the decision-maker. Include methods like cheque, e-transfer, PayPal, etc. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. This will re-iterate facts about the event benefits, and features. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. A picture of you in your race suit. . In the industry this is known as "activating" the sponsorship. As a racing driver you are focused, talented and ambitious in something you love to do . It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Approach the deal as a win-win for both sides. Your true request is that you are asking to be part of the sponsor's sales team. These can include: Ok - so you have a good understanding of what you have to offer. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. It is not a donation nor is it a "favor". Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. 78 0 obj <>stream What is the sponsor trying to get out of a potential sponsorship of your event? Collect evidence throughout the race season testimonials, statistics, etc. Offering hospitality and a TV audience isnt enough. Sponsorship is not charity. "What does my event have to offer to potential sponsors?". It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. I could not find the sports car of my dreams anywhere. 68 11 Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Find a class thats easy on consumables and where cars are affordable. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. If you are looking for racing sponsorship proposals, you are at the right place. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. If you let racing get too close to Work all the fun goes away. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. But these features dont work alone. Partnership is the key word here, treat it as a partnership, not a sponsorship. Sponsorship brings so much more than a logo on a car . To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Making sure the right type of information is included though does matter. Collect this information together when it comes to talking about renewal. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Race Car Sponsorship Agreement Template. smoga07 The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. If you have questions you think other race directors may know the answers to, or just want to chat about Do people regularly gravitate towards you for some reason or other? <> i !16QRs"ASTaq2B#$345CDbrt No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Are your posts in line with the companys current message? If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. xref There are plenty of great articles, podcasts, and books directly pertaining to creating a good. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). Why is it better than everyone else's? Is your audience someone who will actually buy their product? When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. How do I write a sponsorship proposal? By getting your name into the press, your message is spread further than your existing audience. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. The template proposal sponsorship comes in A4 and US Letter size. Use all forms of media to showcase who you are: text, photo, audio, and video. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" You have to convince a potential sponsor that YOU are the person who will work for them. 0 Your approach should include details of how youll provide value to them. You might be sending gentle emails before pitching more formally. There is occasional TV coverage, but it isnt major. Posted on January 12, 2023 by admin. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. 0000000902 00000 n Open the template in our online editing tool. Take pictures of you, your team and your car. Figure out what you can offer to a potential sponsor. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. Dont let imposter syndrome get the best of you. Bring your own food to Track Days Save money while eating better. Val Apple Motorsports, Inc. 2. Group outing packages can be set up for larger groups from your business or organization. We work together, help each-other out, and do all we can to make sure well have a great race. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. How invested will they be in the sponsorship's success. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Understand the sponsorship process first. The kind a marketing agency might present to a client they want to get on board. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Consider what will be most impressive to the types of sponsors you want to target. The hard work comes into sitting down and going through these steps. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Agree 10.48% L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Consider checking out Oval Track racing. Of course you can. Where can I find sponsorship opportunities? Race Car Sponsorship Proposal Template. Want to sit next to thousands of screaming fans? You need to know this to be able to create a compelling case for why a business should sponsor you. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Social media is king. Download. This way both the parties enter into a sponsorship contract or sponsorship agreement. This means trying to figure out: Listen. Try reframing any negative thoughts into something more positive. Dont feel like you need to include a shiny proposal document in the first instance. Make a list of every racing expense you incurred over the past season and tally the entries. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Trying to race while sticking to a budget? the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. NO! The prototype race car is to be evaluated for its potential . industry, as well as actionable expert tips to help you stay ahead of the curve. It will be worth it. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Feel free to drop Racing Mentor a message on social media if you have any questions. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Will you sponsor my race car? Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Before approaching a sponsor, draft a proposal first. 19 0 obj When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. The second is a simple showcase of who you are. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Include contact information on the introductory letter and proposal. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! 4. Pravega is the Sanskrit word for High Speed. The sponsor's eager and you know exactly what they're after. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Tell us about it. 0000051603 00000 n Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. You can customize the colors to match your company's brand. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). 5 0 obj How long you have been racing. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Helping race directors share expertise and learn from each other is a big part of what we do. The Complete Guide to Motorsport Sponsorship. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. How to Write a Sponsorship Letter. Click the link below to read more. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Here's the real key: This marketing deck isn't about you, it's about them. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Expect serious, cutthroat competition with the higher stakes. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Include contact information on the introductory letter and proposal. You have to convince a potential sponsor that YOU are the person who will work for them. But with good content and a consistent posting strategy, you can grow your following and increase your reach. This is a more simple document that tells your story. In exchange anyone who donates gets their name on the car for the event. Free Preview Race Car Sponsorship Contract Template. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. Any accomplishments in racing you have achieved. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Do not plead. The sponsorship package underpins the agreement fire your organization and your sponsor. uC%q.Nbd VMdkydek/ ZU>~r5pf If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Create a clear list of features and benefits that you can pick and choose from. Make your direct pitch. AB-InBev, the parent company reported 54.3 billion in profit during 2012. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Advertisement Envato Elements (Design Without Limits) Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. How much work will be involved on your end in delivering on the sponsorship? Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Sponsorships help defray these costs. Research the sponsor you are targeting. What makes you different from any other person? The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. Be sure to target each proposal to the specific potential sponsor. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Some features will have numerous benefits. *} If you cant think of anything to say or ask, consider whether the prospect is right for you. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. Go in with no agenda, otherwise, itll come across as disingenuous. Keep that in mind when frustration sets in along the way. Many more also emulate a classic livery because it looks really cool, without any form of compensation. Do you have a very popular online presence? In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. 1. Everyone from the outside thinks that everyone racing cars has sponsors. Limit the photos to no more than one or two per page for the best aesthetic. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. . There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. The design proposal sponsorship is easy edit in InDesign. The organization aims to organize events such as auto motor racing, harness racing, slots . Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Type text, add images, blackout confidential details, add comments, highlights and more. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Racing Sponsors. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. If anything, it means the opposite. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Click on the fillable fields and add the required data. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. The best way to learn about racing sponsorship is to read as much as you can about the subject. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew.